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Strategic Management: Creating Competitive Advantages

Strategic Management: Creating Competitive AdvantagesFormat : Softcover
ISBN : 1260571122
ISBN13 : 9781260571127
Publisher(s) : McGraw-Hill
Pub. Date : Feb 2020
Edition : 10th
Author(s) : Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee
Subject : Business & Economics
Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.

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