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New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st CenturyFormat : Softcover
ISBN : 0071324631
ISBN13 : 9780071324632
Publisher(s) : McGraw-Hill
Pub. Date : Mar 2012
Edition : 9th
Author(s) : Stephen Spinelli, Rob Adams
Subject : Business & Economics / Accounting & Finance
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way ? through text, case studies, and hands-on exercises ? to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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