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Strategic Management of Technological Innovation

Strategic Management of Technological InnovationFormat : Softcover
ISBN : 1260565793
ISBN13 : 9781260565799
Publisher(s) : McGraw-Hill
Pub. Date : Jan 2019
Edition : 6th
Author(s) : Melissa Schilling
Subject : Business & Economics
Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

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